Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives.
Stephen Baker writes in Business Week: Beware Social Media Snake Oil
“As millions of people flock to these [...]

While you may not have heard of Twitter personally, there’s a good chance that one of your friends has and uses it regularly. Or your doctor, optician or even close relative. The truth is, while it’s not quite mainstream yet, Twitter is fast becoming one of the more popular online networks around.
Yet there are still [...]

LinkedIn is an online network of more than 25 million experienced professionals from around the world, representing 150 industries.
Over the summer, I hit the 3,100 direct connections on LinkedIn with connections to over 12.5 million individuals around the world.  My network is growing at a approximate pace of 100 people per month.  I have [...]